Human Rights in the European Union Essay Example | Topics and Well Written Essays - 1250 words

Human Rights in the European Union - Essay Example These bargains set up the different European Union establishments along with methodology and goals. The European Union just acts inside the limits set up by these settlements. Any correction to these settlements requires the understanding and resulting endorsement of the signatories. The two most critical arrangements are the Treaty of the European Union of 1993, and the Treaty of the working of the European Union of 1958 (Paul, 2011). The Treaty of European Union gets split into six essential parts. The parts that spread opportunities, uniformity, human rights and laws in the European Union incorporate title one, basic arrangements, title two, law based guideline arrangement and title 3, foundation arrangement. Under title one, the Common arrangement part of the settlement, article 1formulates the legitimate arrangements in the bargain. Article 2 fronts that the European Union gets established on estimations of popular government, the standard of law, regard for human pride, regard for human rights and opportunity. The objective here is for the part states to live in a general public where resilience, non segregation, equity, sexual orientation correspondence and solidarity flourishes (Schiek, 2008). The third article under regular arrangements recognizes the six center objectives of the European Union which are advancing harmony resident prosperity and European qualities, setting up free development inside its fringes, making an inward market, building up the Euro, advancing qualities, neediness annihilation, maintaining human rights, regarding the United Nations Charter, and a guarantee to seek after the above targets successfully. Article 4 gets related with the sway and commitments of part states. Article 5 details the standards of conferral proportionality in regards as far as possible. Article 6 explicitly ties the European Union to the European Human Rights Convention and the Fundamental Rights of the European Convention Charter. Article 7 engages in th e disciplinary issues while article 8 engages in the formation of solid binds with part states (Meenan, 2007). The second title in the settlement is the arrangement of law based standards. This piece of the arrangement sets up correspondence among residents and investigates citizenship. Of incredible enthusiasm to us is the statement that the European Union gets dependent on delegate majority rules system with the populace being a definitive chiefs. This arrangement characterized the strategies through which ideological groups get figured and how residents get spoke to. The eleventh article tends to straightforwardness in administration accommodates conferences before dynamic and makes arrangements for petitions. Article 12 honors national legislatures’ unimportant contribution in law making (Meenan, 2007). The third title, Provisions on the foundations, sets up the organization of the Court of Justice, the European parliament, the European Commission, the European Council, t he Court of Auditors and the European Central Bank under article 13. It additionally encourages collaboration between the above establishments and controls their abilities as per the forces in the settlement. Article 14 with how the administrative arm of the European Union works and appointment of individuals. Article 15, then again, handles the European Council and the strategy that oversees its administration, while article 16 arrangements with the Council and how it gets comprised. The European Commission and arrangements to it get took care of in article 17, while the foundation of Representatives of Security and Foreign

Supplier Selection Standards in Oman

Question: Compose an exposition on Supplier Selection Standards in Oman? Answer: 1.0 Introduction 1.1 Research Background The accomplishment of a development venture relies upon quality and security of the fixings and items conveyed by the providers. Accordingly, recognizing the correct provider is a significant business choice. The greater part of the organizations consider that choosing the correct provider is a troublesome errand, yet they additionally comprehend the significance of this choice procedure. In this manner, development organizations and associations have set up their own procedures to choose the correct provider for their activities (Jarkas, Balush and Raveendranath 2015). In any case, this procedure changes from nation to nation. This errand will primarily concentrate on the determination procedure of providers in the development business in Oman and will contrast it and different procedures that are utilized in different pieces of the world. 1.2 Research Aim The point of this examination will be to discover how providers are chosen for a development venture in Oman and how this determination procedure is unique in relation to different procedures which are utilized by different nations on the planet. 1.3 Research Objective The exploration will be directed to discover four targets, To discover the standard of the determination forms over the world to choose fitting providers for a development venture To discover the standard of the choice procedure in Oman to choose a provider for a development venture To discover the issues Oman is looking to keep up the standard of their choice procedure while picking the correct provider for a development venture To discover and build up a structure and rule for Oman to help improve their determination procedure principles 1.4 Research Questions How providers are chosen for a development venture in Oman? How providers are chosen for a development venture in different pieces of the world? What are issues in Oman while choosing fitting providers for development ventures? What is the answer for the issue looked in Oman while choosing providers for development ventures? 1.5 Problem Statement As indicated by the BMI investigate reports, the development of Oman's development industry has gone down to 4.5 percent from 5.5 percent in 2015 as a result of falling oil costs and its effect on Oman's economy (Hakro and Omezzine 2016).Therefore, the nation is presently confronting a few issues while choosing qualified providers for their development ventures. Absence of qualified providers is hampering their development ventures which thusly is influencing their odds to improve their economy since Oman's development firmly relies upon their development industry likewise nearby with their oil industry. Accordingly, it is critical to complete research to discover the issue and the arrangement identified with the development providers of Oman. 1.6 Research Structure Figure 1: Research Structure (Source: Author) 2.0 Literature Review 2.1 Standards of choosing development providers in Oman Providers of merchandise and ventures for a development venture in Oman must experience a Supplier Approval Process to be qualified and added to the Approved Project Supplier list (Islam and Khadem 2013). This procedure is partitioned into two sections which are the Pre-capability stage and Supplier Qualification stage. At first, a provider who is eager to plan and convey merchandise and ventures to a development venture in Oman must have three characteristics which are Safe, Reliable and Compliant. The Approved Supplier list (AVL) is one of the key switches utilized by associations to deal with the wellbeing of their development ventures and to guarantee provider quality. The way toward choosing an ideal development provider is based upon five columns (Nasseri and Aulin 2016). It is obligatory for the providers to survey through those five key focal points which are Technical, Quality, Financial, HSSE and ACDD. Planned Supplier Provider pre-capability Provider Qualification HSSE Specialized Quality Monetary ACDD Figure 2: Qualification process for development providers in Oman (Source: Bilal and Mqbali 2015) This capability procedure serves to guarantee consistency in provider assessment, more grounded and more profound connection between development organizations and its providers, shared learning and open doors for development. Prequalification is the initial step of AVL procedure and Qualification is the second and last procedure. Subsequent to finishing the two procedures, providers are recorded in three capability rules which are Approved Level 1, Approved Level 2 and Not Approved (Memon, Rahman and Jamil 2014). Providers who have scored most focuses and met a large portion of the prerequisites will be enrolled in Approved Level 1, providers whose exhibition were normal and met a portion of the necessities will be enrolled in Approved Level 1 and providers who have performed inadequately and couldn't meet any prerequisites will be enrolled in Not Approved status (Yafai et al. 2014). Providers who are enrolled in either level 1 or level 2 statuses will be added to offer records for any significant extents of work. 2.2 Standard of choosing provider over the world The determination procedure for development providers over the world is marginally not quite the same as the procedure utilized by Oman. Oman utilizes a capability procedure which is muddled and brimming with polls and reasonable and hypothetical tests (Chai, Liu and Ngai 2013). Then again, in the most pieces of the world, organizations follow a basic procedure that incorporates five key strides to choose a suitable provider. Those means are finding a provider, assessing flexibly exhibitions, gathering criticism from providers, affirmation strategy and building up an organization. Finding a Supplier Before choosing a provider, organizations find a few providers to assess their possibilities and to think about costing. Numerous organizations over the world have their provider array group that works with the potential providers to create distinguishing proof (Kumar, Jain and Kumar 2014). The provider choice group clarifies how the materials will be utilized in an undertaking and the assembling procedure. A definitive objective of the group is to accomplish a success win circumstance for the producer and provider. While choosing a provider, organizations over the world consider provider cost as well as think about the all out expense of the agreement, conveyance responsibilities, unwavering quality and responsiveness, investment funds of asset both hard and delicate (Khaleie, Fasanghari and Tavassoli 2012). Assessing flexibly execution This is another significant advance in choosing a development provider that permits the organizations to create and review and evaluation program. Associations consistently direct a review by means of different phases of the constructor and provider relationship (Ferreira and Borenstein 2012). This program affirms that the provider doesn't have any basic criticalness or quality framework disappointments that can influence the advancement of a development venture (Ageron, Gunasekaran and Spalanzani 2012). Another explanation of this program is to make sense of the qualities and shortcomings of a provider before the organization gets official. Much after the agreement is done, the procedure will be kept on ordering its providers into either a degree of hazard or a degree of significance. Gathering provider input For development ventures, it is fundamental that providers comprehend their won tasks. In this way, organizations speak with the providers through self-appraisal polls to recognize execution holes of the providers (Omurca 2013). Confirmation strategy Organizations offer endorsements to their providers dependent on their positive execution and solid relationship status. At the point when a provider satisfies a lot of models set up by its association, at that point it gets execution declarations (Chen and Chao 2012). Be that as it may, authentications can be lost if the provider is working inadequately and not meeting focuses of the organization. Setting up organization Organizations follow another progression to guarantee provider execution and quality by framing an association with their providers. Association encourages the providers to comprehend the wellspring of materials for that organization and the objective of that organization during an undertaking (Li et al. 2012). At the point when providers increase full information about those components, at that point they can offer top notch types of assistance. With a solid business association, a provider is bound to foresee what is required from the producer and begins to play a position of authority in correspondence. 2.3 Existing issues This exploration will center to discover issues and difficulties in the development provider choice procedure of Oman. As per Islam and Khadem (2013), development industry of Oman is generally influenced by absence of polished methodology of the providers. Providers for development undertakings of Oman are blamed for demonstrating the absence of polished methodology, conveying less measures of materials, fragmented drawing, poor correspondence, assessment postponement, organization and deferral of investigation (Islam and Khadem 2013). Accordingly, clearly the standard of capability procedure to choose a development provider in Oman isn't a viable program, as providers chose through this program are not performing admirably (Ruqaishi and Bashir 2013). That is the reason it was essential to direct research to discover issues and arrangements that are influencing the nature of providers in Oman (Saleh 2015). 2.4 Conceptual Framework Figure 3: Conceptual Framework (Source: Author) 3.0 Research Methodology 3.1 Proposition of the Research The specific research makes the recommendation to discover the ebb and flow standard of choosing providers for development extends in Oman. Oman emphatically relies upon their development industry alongside oil industry for their economy development. As of now, their development industry is confronting a few issues and difficulties in view of their providers. In this manner, the examination will assist with discovering th

Stress and Social Support Research

Stress and Social Support Research Stress Management Relationship Stress Print Social Support for Stress Relief By Elizabeth Scott, MS twitter Elizabeth Scott, MS, is a wellness coach specializing in stress management and quality of life, and the author of 8 Keys to Stress Management. Learn about our editorial policy Elizabeth Scott, MS Updated on October 06, 2019 Ascent Xmedia/ Getty Images More in Stress Management Relationship Stress Effects on Health Management Techniques Situational Stress Job Stress Household Stress Social support has been widely studied as a factor that minimizes the effects on stress, and the results are somewhat striking.  Not only does social support help people feel less stressed, but it can also actually improve your health and decrease their mortality risk.  Here’s more of what you need to know about the relationship between your relationships and the effects of stress on your body and mind. Social Support Basics We all have a good basic idea of what it means to have social support in one’s life, but when discussing research, it helps to be precise. Social support, when studied by psychologists, is often defined as “acts that communicate caring; that validate the other’s words, feelings or actions; or that facilitate adaptive coping with problems through the provision of information, assistance, or tangible resources”.  There are a few different types of social support, all of which are beneficial.   Types of Social Support Not all types of social support are the same.  Different forms of support carry different benefits.  Here are some of the main types. Emotional Social Support includes affirmations of one’s worth, concern about one’s feelings, and the sharing of positive regard.  This falls along the lines of listening to and validating feelings, letting others know they are valued, and offering a shoulder to cry on.Informational Social Support involves the sharing of advice or information that can help someone who is experiencing a stressor or challenge they don’t know how to handle.  This includes offering advice that people may find useful, pointing people to experts who may offer advice, and sharing experiences.Tangible Social Support includes sharing resources, either material or financial. Obviously, this can include providing loans of monetary gifts, but it can also involve offers to share childcare duties, helping a friend move, or even bringing a casserole to a grieving family.Belonging Social Support involves providing social leisure and belonging.  This means including friends in the group, and spending time with f riends who need support and may feel alone. Effects of Social Support One study from the University of Utah examined the effects of three of these different types of social support among married couples and found that emotional, tangible, and informational support all helped lower blood pressure when individuals were faced with short-term stressors.Another study that analyzed 148 smaller studies showed a definitive finding that social support is heavily linked with health and wellbeing.  In examining the link between social support and mortality, the research found a surprising 50% increased likelihood of survival for participants with stronger relationships. This finding remained consistent across age, sex, initial health status, cause of death, and follow-up period.Research has documented many physiological and mental health benefits of  social  support, including improved immune, cardiovascular, and neuroendocrine function; positive adjustment to chronic disease; decreased depression and anxiety; and effective buffering against the negative effects of stress.Sadly, many people are more socially isolated than they’d like to be, despite perhaps having connections to acquaintances through social media.  Researchers measure the closeness of relationships in different ways, but many of these measures show “social poverty” or a lack of social support. It is possible to have a large group of acquaintances but still feels lonely, and many people do. If youre feeling a lack of social connection with others, youre not alone. Social Support for Stress Relief Social support can be great for your stress levels, making stressful situations less damaging to your mental and physical health. Creating a circle of supportive friends may take a little effort, but it is worth it in terms of benefits to your general health and wellbeing.  Creating strong relationships in your life is therefore vital for you and for those you love.  You can also find out some ways in which you can cultivate social support as a stress reliever.

What Makes Reconstructive Surgery - 1936 Words

Reconstructive surgery has been changing the world from celebrities, to everyday people, from young to old, and from cosmetic to emergency. â€Å"According to statistics released by the American Society of Plastic Surgeons (ASPS), 14.6 million cosmetic plastic surgery procedures, including both minimally-invasive and surgical, were performed in the United States in 2012. In addition, 5.6 million reconstructive plastic surgery procedures were performed last year† (â€Å"14.6 Million Cosmetic Plastic Surgery Procedures Performed in 2012†, 1). Millions of people in our society get reconstructive surgery, but it is looked down upon and is considered as unethical because it goes against some people’s religion and beliefs. Reconstructive surgery helps†¦show more content†¦Surgeons’ main goal is to get the person to be able to have body parts that work as close to normal as possible. Include any part of the exterior body. There are many different definit ions for reconstructive surgery one of them is that â€Å"[It] is all about repairing people and restoring functions. Reconstructive surgery is performed to repair and reshape bodily structure affected by birth defects, developmental abnormalities, trauma injuries, infections, tumors, and disease† (Reconstructive Surgery†, 2). There are many people who are born with birth defects, such as having an extra finger, missing a limb, congenital heart disease, Down syndrome, cleft lip and cleft palate, spina bifida, Edwards’ syndrome, and more. Getting reconstructive surgery can also enhance or restore outward beauty. Often times, the surgery is used to minimize the visual impact caused by a wound or defect due to trauma and the surgery itself. â€Å"A Reconstruction surgeon’s main goal is to restore the body, or the function of a specific part of the body, back to normal† (Reconstructive Surgery†, 1). Secondly, there are many different types of reconstructive surgical and non-surgical procedures, such as cosmetic surgery, microsurgery, burn surgery, craniofacial surgery, chemical peels, and injections. These different types of surgical and non-surgical procedures help improve your health or appearance. Not everyone gets reconstructive surgery to mimic celebrities and their bodies, instead, some

The Slavery Of The United States - 943 Words

In such a system, slavery was necessary because it produced a master class that greatly differed from the ruling class of capitalist and industrial society. Slave owners treated their work force with regulated care; assumed life-long responsibility for the sick, old, and dying; and were committed to their community. Capitalists hired classes of manual laborers who were treated as wage slaves; fired their employees if they became ill, sick, or less productive; and accepted no civil or community responsibility. Southerners argued that their right to own property slaves was guaranteed in the Bill of Rights. In short, slavery was a blessing to an inferior race and the cornerstone of democracy because it avoided the bitter class divisions of the north, while also ensuring the freedom and independence of all white men. Lincoln s election fed the perception that Southern interests were losing control of the federal government, and that this government would eventually suppress the institu tion of slavery or outlaw it altogether. Lincoln s victory in 1860 was far from dominant he received 1,887 votes in Virginia and did not appear on the ballot in any other state which eventually joined the Confederacy. Lincoln won other states (such as California, Oregon, Illinois, and Indiana) by somewhat narrow margins. Only in the Upper Midwest and in New England did he have a dominant political position, (Bryan, 2013). Southerners also argued that their right to own property slaves wasShow MoreRelatedSlavery And The United States891 Words   |  4 PagesThe Unites States during the 1850s was a harsh time for African Americans, not only were they treated extremely harsh; but many of them were slaves as well. Slavery was the topic of every discussion during this time period and the United States was literally split on the issue of slavery. A lot of the Southern States wanted to continue slavery because it was a way of life. Many of the southerners depend on slavery to help grow and harvest crops that were on acres and acres of land. Northerns, onRead MoreSlavery And The United States848 Words   |  4 Pagesthe United States. During these years, many different topics were up for dispute and compromises were being negotiated. Unfortunately, it was hard for all of the citizens to come to a complete compromise for the disputes. Some states had similar opinions, while others were in a deadlock. One of the biggest disputes during this time were over slavery. While other disputes only involved a few states, slavery was a dispute that caused unrest between two distinctive regions in the United States: theRead MoreThe Slavery Of The United States1449 Words   |  6 Pages â€Å"Slavery is founded on the selfishness of man’s nature; opposition to it on his love for justice.† This saying by Abraham Lincoln tells us that people are really different when it comes to their beliefs and attitudes. Some are so focused on wealth, which is why they have slaves to work for free, and treated them as properties instead of real human beings. On the other hand, some people were against slavery because it violated the basic human rights like the right to life, liberty, and security.Read MoreThe Slavery Of The United States953 Words   |  4 PagesEvery country has a dark past, whether it’s about conquering land from Native Americans, or mass genocide of a single race. The Unit ed States was no different from the rest of the world, especially when slavery was involved. The South had its reasons on why to establish and justify the slavery system while the North rejected their beliefs. By focusing on the South’s argument, this will help to understand why they fought for their rights to keep slaves and understand how the African Americans wereRead MoreThe Slavery Of The United States1095 Words   |  5 Pagesattempted to cure their complete opposition on the regulation of slavery by using federal power to coerce an end to the feud, yet the movement increased tension between the divided nation. By invoking both legislative and judicial power, politicians used laws which included slave codes and freedom laws as well as court decisions like Dred Scott v Sandford (1875) to convince or force the population into acceptance of stances on slavery. Each party viewed their tactics and ideas to be righteous, andRead MoreSlavery And The United States1305 Words   |  6 PagesSlavery; An Issue Neglected to a Key Principle in the U.S. For 20 years slavery had existed in the United States of America despite its immorality and the objections of many citizens. Strides were made to correct this injustice around the time of the Revolutionary war; colonists started to demand their natural human rights from Britain. In 1766, our founding fathers were the first faced with a decision to abolish slavery; they felt the pressure from facing the purpose of their campaign due to theRead MoreSlavery And The United States1507 Words   |  7 PagesOver the centuries, slavery held a prominent factor in United States history. Slavery shaped and formed what society was in the United States. Slavery’s influence impacted the United States in various ways. The ways that slavery impacted United States history are the United States economy, society and politics. Some historians argue slavery is not an important factor in United States history. However, they are wrong because slavery brought many different political movements and t he Underground RailroadRead MoreThe Slavery Of The United States976 Words   |  4 PagesSlavery has played a very integral part in the development of the United States so far. It has taught people the importance of racial equality and moral discipline, which was lacked back in the time when slavery existed. Moreover, slaves were used mostly by farmers and business owners who wanted to maximize their profits and wanted cheap sources of labor. Slaves were first imported into the United States back in 1502 by a merchant named; Juan de Cà ³rdoba. The South was very interested in bringingRead MoreSlavery And The United States1673 Words   |  7 Pageshowever, when slavery existed, blacks were undermined and denied many freedoms entitled to them under the Constitution. There were many topics argued about, but slavery caused the most dispute within the country. In the 1850’s, the pro-slavery South and the anti-slavery North collided when the case of Dred Scott, a black slave who attempted to gain liberation, was brought to court. The North and South had vastly different views on the subject of slavery, Scott had resided in the free state of IllinoisRead MoreThe Slavery Of The United States1670 Words   |  7 Pageswedge between the nation. As the United States progressed into different industries, slavery benefited only one side of the country – the south. The north began outlawing slavery, deeming it as immoral and unconstitutional while the south needed and depended on slavery to maintain their economy. The opposing sides on the slave system lead to arguments between the North and the South as to decide what new territories would allow slavery, then leading on to outlawing slavery all together. Tensions increased

Competition and Markets Free Essays

United Parcel Service, Inc. is the brand name that this paper seeks to analyze using its monopolistic characteristics and the advertising trends in the company. With its headquarters in Sandy Springs, Georgia, the company is so far the world’s largest package delivery company. We will write a custom essay sample on Competition and Markets or any similar topic only for you Order Now United Parcel Service, Inc major competitors in the US market are the United States Postal Services and FedEx which are also joined with other international operators among of them being: Royal Mail, Japan Post, LDH Express, and FCML Couriers among many other international delivery companies. It is therefore practical to state that United Parcel Service, Inc does not enjoy a purely monopolistic market although various characteristics in its operations have enabled it to enjoy a larger share of the delivery market. In a single day for instance, it delivers over 15 million packages to 6. 1 million customers in m ore than 200 countries (Heijdra and Brakman 2004). UPS gained its popular brand name originally form its brown trucks which are responsible for ‘The Big Brown Machine’ name that is locally used to refer to it. Advertising especially in firms characterized by monopolistic features aims at benefiting the producer to increase the sales levels (Semenik and O’Guinn 2008). On the other hand though, it is argued that advertisement serves a role in ensuring that consumers are more enlightened on market supply hence reduce the risks of making uninformed purchase decisions. Some economists though argue against advertisement stating that it leads to misallocation of resources in the economy as consumers are propelled into buying what they had not intended to initially. It is also argued that it promotes unfair market dominance as firms aim at enhancing their brand name at the expense of other players in the industry. Basing on the reasoning, put above advertising is the only way for firms in monopolistic market to ensure they maintain their edge in the market (Kapferer 2008). References Kapferer, J, 2008, The new strategic brand management, K. P. P. , Washington D. C. Heijdra, B Brakman, S, 2004, The monopolistic competition revolution in retrospect, C. U. P. , California. Semenik, R O’Guinn, T, 2008, Advertising and Integrated Brand Promotion, Cengage Learning, Boston. How to cite Competition and Markets, Papers

Marketing Effects On Children Essays - Hairdressing,

Marketing Effects On Children Marketers used many different themes and techniques to make sure that children remember and ask for their products. During two hours of Saturday morning programming for children over forty ads are shown for different commodity type products. Various techniques are used to advertise these products and each ad have an underlying message. Different commodity type products are advertised to children. The ads that we observed fall into the categories of food, health and beauty products, movies and public service announcements. In the category of food items such as, cereal, candies, fruit punch, potato chips, frozen threats, hamburgers, French fries and chicken nuggets are marketed in intriguing and appetizing ways. Barbie dolls and other animated toys from the movie Tarzan were frequently advertised. Hair shampoo was also marketed to children. Most of Disneys movies were advertised during this time and public service announcements to stay off drugs and sign up for volunteer work were also feature in the two hours that we watched. The ad for each of these products used various techniques. Marketers realized that their target audience are less likely to pay attention to their ads yet alone remember them so they were pretty creative with the techniques they used. Most of the advertisement used very intense colors such as, bright red, orange, blue, and neon colors. Loud music was also frequently used among the ads. Some animation was used; however, real kids were most frequently used. For example, the ad for Barbie shows Barbie as a real person playing soccer with one of the players from the US Womens Soccer Team. Chucky Cheese ad incorporated kids with loud music and neon colors to portray children having fun at Chucky Cheese. CapriSun drink used special effects to market their products to the kids. Oreo cereal used a news setting to show the importance of their cereal by showing an anchor woman asking a kid, who is so much engage in eating his cereal, his opinion regarding the taste of the cereal and then turni ng to the cow to ask her opinion. Humor was the intent in this commercial because a cow cannot talk. Most ads over state the size of their products. For example, an ad for Popsicle shows the Popsicle being so big that it goes through the roof of the house. The techniques used were geared towards making a lasting impression on the kids so that they will in turn influence their parents into buying these products for them. All of the products have an underlying message or theme. Through these ad kids are encouraged to pursue an education, clean their rooms, and expect rewards for good actions. Most of the advertisements also promote socialization and glamour. Chucky Cheese ads start off with a jingle to do your math and clean your room, advocating cleanliness, education, and reward for doing those things because if you do those things then you will get to go to Chucky Cheese where you can have a real good time. The shampoo ad shows children having fun at a park. Some of them were on swings with their beautiful hair (which supposedly resulted from using the shampoo) swaying in the breeze while others were washing their hair with the shampoo and others were roller skating in the air. The underlying message seems to indicate that this is a highly sociable product, which is used by all these different kids. McDonalds ad showed a mom picking up her son from school, who told all his friends that he was going to so they too wanted to go as well. Indicating a sense of sharing and unselfishness. The themes in all of the ads seems to appeal to what will be of most importance to the kids not just as kids but also, as adults. We have observed that although more than forty ads were shown each was of a different product and except for cereal there were no other products for competing against each other. More of the ads had a lot of repetition for example you would see the same ad every other commercial break during the program. This indicates that the theory of frequent exposure was applied. The prime time broadcasting network that we